Some of our key People
Our team of friendly, empowered and professional staff will provide a highly personal service, demonstrating knowledge, enthusiasm and determination to always exceed customer expectations.
Craig Walton
Managing Director
Craig is no stranger to the Fresh Produce Industry. After leaving University with a Financial Studies Degree, he worked for a Food Service business in Buxton, Derbyshire. There he developed a passion for all things Fruit and Veg, learning the trade and working his way up in the business.
After several years working in Buxton, he went on to own and run a successful wholesale Fruit and Vegetable business in Totnes, Devon. During this period, he continued to entice his knowledge of the industry as well as developing lasting relationships with both local and national suppliers. He then sold the company to his business partner of ten years to pursue other opportunities.
Craig joined Freshview Foods after relocating to his families roots between Manchester and Stoke with his wife Norah and their young daughter Scarlett.
Craig holds the position of Managing Director with the primary role of overseeing the pricing for the business and managing the buying team.
Matt Harrison
Director of Strategy & Innovation
Matt leads Strategy & Transformation at Freshview, focusing on helping the business grow in smarter, more sustainable ways. Whether it’s improving customer service, simplifying operations, or exploring new growth opportunities, he works closely with teams across the company to turn ideas into action and keep Freshview moving forward with purpose.
In 2025, Matt partnered with Craig to lead a management buyout of Freshview, taking over the business from his father, Richard, and Bill. As a fourth-generation greengrocer, he’s proud to continue the family legacy and maintain Freshview as an independent, family-run business rooted in trust, hard work, and long-standing relationships.
Before joining Freshview, Matt worked in management consulting across both the UK and the US, supporting organisations through strategic change and operational improvement. He brings that experience with a strong focus on practical solutions, combining clear thinking with a hands-on approach.
Outside of work, Matt is a keen cook and a has a love for sourdough baking. Matt has two children, Tallulah and Sebastian who he loves to spend time with and see grow.
Wayne Porter
Head of Sales & Marketing
Having worked in all sectors of the foodservice industry – including running his own food distribution business – Wayne joined the Freshview team in December 2024. Passionate about food, he’ll regularly cook for friends and family and insists on only using fresh ingredients. His Wife also works for a food manufacturer so conversation in the ‘Porter household’ always involves what’s next on the menu! Wayne’s other interests include walking Ruby his black labrador and playing golf (badly!)
Michael Tipple
Head of Operations
Mike joined Freshview in 2021 as Head of Operations having worked in senior operational management roles for 15 years predominantly in Food Service and Pharmaceuticals both in the UK and Ireland. Mike’s Food industry experience has been gained successfully by developing and managing multi-temperature operational facilities serving both independent and corporate customers sectors.
Simon Rigby
Head of Procurement
Simon is responsible for our procurement team which covers all fresh, dairy, and dry goods. Simon has worked in the food industry for nearly 20 years, gaining widespread experience in fresh, dairy, and dry goods. His experience includes working in catering supply, but also trading and importing and with suppliers overseas. Simon thrives on the challenges and rewards the procurement side brings and learning any new facts for anything to do with food. When not working, he enjoys family time with his wife and 2 children, DIY and arranging several social events including a bonfire and fireworks display every year.
Adrian Clewes
Systems & Technical Manager
With over 30 years service Adrian has extensive knowledge of all aspects of our business, order picking, driving, working nights, buying, he’s done the lot. Attaining a Mathematics degree at University didn’t deter him from working in fruit and vegetables. Adrian is a committed member of the management team and has an upbeat personality. He is married to Liz, a Deputy Head Teacher and they have two boys.
Nikki Dwine
Finance Manager
Nikki started with Morning Fresh in 2002 as a part time data input clerk, however she quickly progressed to become an essential member of staff. She took her AAT in 2010 and now heads the accounts team. She has always got stuck in with anything thrown her way including the odd deliveries back in the early days. Many social and fund raising events within the workplace have always involved Nikki.
Nicola Lessiter
HR Manager
Nicola has grown up working in the Fresh Produce industry, working in her family’s Fruit and Veg shops since she was 13 years old. She then made the move to Cornwall and worked in various hospitality positions before eventually deciding on a career in HR Management.
Nicola completed her CIPD Level 5 in HR Management in 2017 and now heads up our HR department.
When not at work Nicola is kept busy looking after her two young sons James and Josh.
Elizabeth Bailey
Customer Service Manager
Liz joined Morning Fresh in 2007 and is now the Customer Service Manager. She enjoys eating out in her spare time, with curry and a glass of white wine being her favourite.
Michael Quaile
Fresh Prep Production Manager
Michael has spent most of his working life in production. After a brief spell working for Morning Fresh at 15 years old, he then went on to work for a number of manufacturing companies before finding his feet at a local lubricants company. It was here where he worked on a production line and then worked his way up to production manager. After 20 years he decided to leave the lubricant industry and come back to his roots. Michael is married to Michelle, a nurse and together they have Seth who is 5 and takes up most of their time.
Kevin Knapper
Transport Manager
Kevin came to Freshview Foods in 2006 after many years of management within the pottery industry, even owning his own pottery for 8 years. Kevin has postgraduate diplomas in European Management, Business Administration and Inventory Management and also holds a Certificate of Professional Competence in Transport (CPC). Here at Freshview Foods Kevin manages a team of around 65 drivers with a fleet in excess of 45 vehicles. Outside of Freshview Foods Kevin is happily married with 4 children.
Matthew Capper
Customer Account Manager
Matthew is a former Chef and customer of Freshview Foods, He decided to hang up his knives (not literally) full time and joined Freshview in the sales team February 2020.
While he’s no longer cooking professionally, He has a passion for fresh seasonal British produce and likes to cook with the seasons. His favourite vegetable is a celeriac, due to its versatility,
When he’s not on the road or in the Development Kitchen you will find him at the beach or at the top of a mountain.
Lee Davison
Procurement Buyer/Stock Controller
Lee has been part of the Freshview family since day one, originally started as a stock controller and before becoming an integral part of the procurement team. Lee is also a member of the newly formed Freshview Charity Team which he is really looking forward to getting involved with. Outside of work, Lee lives with his fiancée Claire (who also works here at Freshview) and 2 beautiful Puppies Remy & Rio and likes nothing more than spending time on long walks with Claire and the dogs.
Amanda Porter
Senior Account Manager
Joined the ‘Freshview Family’ 14 years ago when encouraged by our GM Ade, who happens to be her brother! Enjoys travelling to interesting new places, loves animals – especially dogs! Will often look after friends’ dogs when they are on holiday or if an emergency arises. Loves a glass of good wine and an excellent meal.
As one of our Senior Account Managers Amanda is passionate about customer service and will go the extra mile for all her customers.
Emily Brownsword
Commercial Analyst
Emily started at Freshview Foods in 2016 as a Customer Services Administrator, before progressing to Sales Admin and eventually Commercial Analyst where she now (among other things!) manages all the prices of the business. When Emily is not at work, she likes socialising with friends and always has a couple of creative projects on the go.
Joanne Preston
Customer Service Executive
Jo loves working at Freshview, visiting customers and ensuring Chef’s receive the best service. Enjoys baking (she makes a mean chocolate brownie!) Likes to travel around England, but also enjoy travelling abroad – especially cruising – and has been to some amazing countries in the past.
Enjoys finding new places to eat out on a weekend where a glass or 2 of Chablis goes down a treat!
A passionate rugby league fan – especially Wigan Warriors!
Married to Richard for 37 years and has had 5 Rottweiler dogs over the years.
Sophie Dale
Customer Account Manager
After working alongside Freshview for several years as a customer, Sophie became very familiar with the Freshview team, the company’s ethos and how they treated her as a customer, she was so impressed when she was looking for a new career Freshview was the company she wanted to join. Sophie is hugely focused on customer care, so being a Customer Account Manager is the perfect role for her. Outside of work Sophie enjoys time with her family and socialising with friends.
Kerstie Plimmer
Key Account Manager
Kerstie recently joined the ‘Freshview Family’ as a Key Account Manager. Having been in the industry for over 20 years, she started as a Nights Despatch Clerk then moved onto Customer Service Manager, Account Manager & possibly everything in between! Kerstie enjoys the challenges that working with fresh produce brings.
Married for 23 years she has 3 children. Outside of work Kerstie enjoys DIY, going to the gym and walking the dogs, basically anything outdoors or that doesn’t involve sitting around!
Sadie Salmon
Senior Account Manager
Sadie has been in the ‘Freshview Family’ for over 17 years, working her way up from Customer Services to one of our Senior Account Managers. She loves food and is always interested in what exciting recipes chefs are coming up with, also sampling new products at the warehouse, especially sweet treats! Sadie loves meeting new people, talking about our products and introducing what’s new and fresh. She’s very proud of her length of service (we are too!) and has built some amazing relationships/friendships with the Freshview family and customers over the years. Her 5 year old son keeps her very busy and when she gets the chance loves eating out, going on holiday and the odd glass of wine! Interesting fact: Sadie once got asked to play in a darts team and has a trophy for hitting 180!
Ron Summerscales
Fresh Produce Buyer
Ron has spent the last 35 years working in all aspects of Fresh Produce. He is currently working in the role of Fresh Produce Buyer at Freshview. He loves the variety, something different every day. Outside of work Ron is happily married to Monica and they have two Grandsons who keep them busy. If he’s got any spare time, he likes to play the odd round of golf.